In this episode of Default Profitable, I sit down with Mike Hurley, a lifelong Indianapolis resident who’s turned his sales and marketing savvy into a thriving digital agency called WarmUp. We dive into his journey from side hustle to full-time venture, including the tough pivot after losing a co-founder during COVID, and how he’s navigated the wild ride of entrepreneurship—balancing failures, funding, and finding profitability in a market that’s got agencies on the ropes.

Ever wondered what it takes to ditch the corporate paycheck for the chaos of building your own biz, only to reinvent it mid-stream after tragedy strikes? Or how slowing down to craft killer checklists can save your sanity and scale your operations? What kind of grit turns a B2B SaaS flop into a go-to-market engineering powerhouse that’s cashflow positive today? Mike shares it all, wrapping up with a humorous nod to his early days raising a “fart in the wind” round from friends and family—proof that even small bets can lead to big wins if you’re willing to learn fast.

Learn more about Mike Hurley and WarmUp at https://www.linkedin.com/in/warmupmike.

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