Real stories from founders who built it themselves
New conversations with bootstrapped founders every week. Subscribe on your favorite platform.
Latest Episode
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Ep191 Seventy-Six Simple Steps to Running A Service Business: Katie Smith of All Pro Heating, Air & Plumbing
Listen →: Ep191 Seventy-Six Simple Steps to Running A Service Business: Katie Smith of All Pro Heating, Air & PlumbingHer team named her Bosslady. She just kept it. In this episode of the Default Profitable podcast, host Matt Nettleton sits down with Katie Smith, co-founder of All Pro Heating, Air & Plumbing, the Indianapolis HVAC and plumbing company she…
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Ep190 Larry Lannan, Founder of LarryInFishers.com: Fourteen Years Free, Then a Business
Listen →: Ep190 Larry Lannan, Founder of LarryInFishers.com: Fourteen Years Free, Then a BusinessWhat do you do when the news business is dying and you’ve just retired? Larry Lannan started covering it himself. In this episode of the…
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Ep190 Larry Lannan, Founder of LarryInFishers.com: Fourteen Years Free, Then a Business
Listen →: Ep190 Larry Lannan, Founder of LarryInFishers.com: Fourteen Years Free, Then a BusinessWhat do you do when the news business is dying and you’ve just retired? Larry Lannan started covering it himself. In this episode of the…
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Ep189 Amanda Hill of Connections of Hope: The Founder Who Actually Had a Plan
Listen →: Ep189 Amanda Hill of Connections of Hope: The Founder Who Actually Had a PlanAmanda Hill started her business because her therapist told her to. In this episode of the Default Profitable podcast, host Matt Nettleton sits down with…
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Ep186 Nobody Gets Into Insurance on Purpose: Jenna Romens, Owner of Martin & Martin Insurance
Listen →: Ep186 Nobody Gets Into Insurance on Purpose: Jenna Romens, Owner of Martin & Martin InsuranceIn this episode of Default Profitable, host Matt Nettleton sits down with Jenna Romens, owner and agent at Martin & Martin Insurance in downtown Noblesville.…
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Ep187 Real-World Grad School: Bob Fasick, Certified EOS Implementer
Listen →: Ep187 Real-World Grad School: Bob Fasick, Certified EOS ImplementerIn this episode of Default Profitable, host Matt Nettleton sits down with Bob Fasick, a Certified EOS Implementer based in Fishers, to trace a path…
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Ep186 The Worst Timing on the Planet: Gerry Bailey of Corvano
Listen →: Ep186 The Worst Timing on the Planet: Gerry Bailey of CorvanoIn this episode of Default Profitable, host Matt Nettleton sits down with Gerry Bailey, founder of Corvano, a veteran-owned technology consultancy in Fishers, Indiana. Gerry…
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160 plus episodes in. The conventional wisdom says you need six months of savings, a strategic plan, and a clear understanding of your customer. The average number of those founders actually had? Zero.
Matt Nettleton, Host
About the Show
A toolkit for making profitability a default setting.
Matt Nettleton sits down with bootstrapped business owners and asks the questions nobody else does.
The real question
Did you have six months of savings, a detailed strategic plan, and a clear understanding of what your customers would pay for? Matt’s asked this 170+ times. The answers will surprise you.
Operators, not aspirants
Every guest is someone who built a real business with their own money and their own decisions. No venture-backed unicorns. No theoretical frameworks. Just the messy, honest truth.
The pattern emerges
After 170+ interviews, the data tells a story conventional advice doesn’t. The plan is always wrong. The act of planning is what matters.