In this episode of Default Profitable, host Matt Nettleton sits down with Jason Swathwood, a corporate attorney turned entrepreneur turned business broker at Indiana Equity Brokers. Jason traces his path from practicing law at a mortgage company to building and selling the Perfect Wedding Guide franchise in Indianapolis, then crossing to the other side of the table to help founders exit the businesses they spent years building.

Jason gets candid about what actually makes a business sellable — and why so many owners are stunned when they hear what their company is really worth. He and Matt dig into the difference between selling a business and selling a job, the risks a buyer spots before you do, and the moves a founder can make years ahead of an exit to protect the payday. If you’re building something you might one day want to walk away from, what would a buyer see when they look under the hood?

Learn more about Jason Swathwood and Indiana Equity Brokers at https://indianaequitybrokers.com. Listen to more Indianapolis Business Leaders at https://defaultprofitable.com or subscribe to Default Profitable on your favorite podcast platform.